Having graduated with a degree in business finance from the University of Nevada, Michael was recruited by top social media marketing firm, Wildfire Interactive, which was acquired by Google in 2012. Michael spent two years at Google refining his marketing and sales acumen before being introduced to the emerging cannabis market. After educating himself about cannabis with the help of Oaksterdam University, Michael decided to leave the tech world (and free food at Google) to focus full time on creating quality cannabis products that are welcoming and inviting to the next generation of cannabis users. Through his day-to-day work managing Lola Lola, his mission is to deliver experiences that inspire expansion of the mind, community and overall well being of humankind.