Steve Caprio is an artist and activist, who owns Caprio Designs, co-owns Earwax Creative & Outloud Print, with 20+ years of branding experience. He received his start in the cannabis industry in 1997 as a product designer for 420 Eyewear. He's worked with brands such as NORML, Neff Headwear, Skullcandy, HIGH TIMES, California Minority Alliance, Seattle Hemp Fest, Big Bear Resorts, Wu Tang, Chronic Candy, High Life Festival, Phatt Ass Glass, Gem Stonz and more. He organized the first cannabis permitted music festival in San Bernardino County in 2009, featuring Jack Herer and others. He's developed some of the industry's most recognizable logos, products, product packages, trade show environments, promotional materials, marketing campaigns and apps.