1:30 PM, JANUARY 19
Room 306
Discussion on building media relations with experts in the field, including tips on pitching articles and ideas, how to practice responsible factual reporting in a heated political environment, the advantages of strategic sponsored content and how to place it, strong electronic press kit development, and creative input on journalism in the new age of the Trump administration. Moderated by Gaynell Rogers, an expert in national management, marketing and media relations. Featuring panelists Bruce Barcott, Ricardo Baca, Robin Abcarian and David Downs.