2:30 PM, JANUARY 20
Room 306
Learn from industry leaders as they share their personal brand journeys, understanding the steps necessary to get to the top and what they are doing in order to stay there. Get insights on timelines, budgets and other practical matters. You will leave this session with a thorough understanding of what it takes to create a successful cannabis brand. Moderated by Kary Radestock, CEO of Hippo Packaging and featuring Kaiya Bercow of Utopia Farms, Pete Feurtado from Big Pete's Treats, and Michael Garganese from Lola Lola.